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Multi-touch modeling??

 
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Johneames



Joined: 03 Oct 2017
Posts: 193

PostPosted: Sat Dec 30, 2017 8:21 am    Post subject: Multi-touch modeling?? Reply with quote

Hello,
Other martech programs, such as marketing automation, are unable to model attribution data using more complex methods. In most cases, they’re only able to perform single-touch attribution, which assigns 100% of the revenue credit for a sale to a single touchpoint along a customer’s entire buying journey.Is this right information about B2B Marketing Campaign? I have gone through many related sources and also searched on the internet but didn't get the right solution.
please help.

Any help will be appreciated.
Thank you.

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